A prototype of the future of watching live sports for millennials, by millennials. A collaboration from ESPN and The New School's Parsons School of Design.


ESPN came to NYC Media Lab with a desire to explore possible ways to connect with the next generation of sports fans, with particular attention to millennials. ESPN was interested in working with those who could provide the best insight into the generation’s preferences and behaviors—millennials themselves.

After a series of introductory conversations with faculty at various NYC universities, ESPN chose to pursue a partnership with Parsons The New School for Design. The collaboration kicked off with an initial project brainstorm with ESPN executives including John Kosner, EVP & General Manager of Digital and Print Media, and students and faculty from the Parsons MFA Design and Technology program. Together, they examined a range of ideas, including data and storytelling, networked devices, and future urban sports media.