Publicis Groupe & Verizon: 5G Healthcare Summit

Verizon 5G Labs and Publicis Groupe collaborated on a day-long investigation of 5G and edge computing technologies for the healthcare ecosystem. Through group discussions and brainstorming and design thinking sessions, participants explored how 5G-enhanced emerging technologies like virtual and augmented reality, robotics, artificial intelligence, and connected devices will drive the future of health.

The summit included forward-thinking keynotes from thought leaders at Publicis Groupe and Verizon; presentations from university and startup innovators; and a panel discussion on emerging trends. Topics included traceability and secure chain of custody in pharma supply chains, intelligent visioning technologies in hospital environments, and remote VR/AR solutions for patients and practitioners.

The event was presented by NYC Media Lab, and was hosted by RLab in Building 22 of the Brooklyn Navy Yard— home to the first city-funded VR/AR center in the country.

the Program

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Keynote: Rishad Tobaccowala

Chief Growth Officer, Publicis Groupe

Rishad has 36 years of experience around the world and helped grow, found/co-found, and incubate a variety of companies including: VivaKi, Leo Burnett, Starcom, SMG Next, Starcom IP, Giant Step, Play, and Denuo. He is currently working on a business book to be published in 2019 by Harper Collins, and was named by BusinessWeek as one of the top business leaders.

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Keynote: Andrew Zarick

Partnerships Lead, Verizon 5G Labs

Andrew helps companies, organizations, and cities create communities, market products, recruit talent, and grow their business relationships through creative-led development, event strategy, event marketing, and strategic marketing. In 2009, he founded Digital DUMBO, an events series that connects companies with influencers in media, tech and advertising.


Intelligent visioning technologies in hospitals; increased security and traceability in pharmaceutical supply chains; and remote VR/AR solutions for patients and practitioners: these are just a few ways emerging 5G technologies can advance the healthcare system. A panel convened to discuss what’s next.

Speakers included:

  • Hugo Manassei, Publicis Health

  • Natalie Monbiot, Starcom

  • Pete Walker | Publicis Health

  • Nancy Green | Verizon

  • Justin Hendrix, NYC Media Lab


Christopher Morley, Medivis
Medivis is a medical technology company leveraging augmented reality and artificial intelligence to transform medical and surgical visualization.

Steven Feiner, Columbia University
Feiner presented an AR system that assists in hands-free interaction techniques for surgical doctors using voice and head tracking.

Sundeep Rangan, NYU Wireless
NYU WIRELESS, Centered at NYU Tandon School of Engineering, is a vibrant academic research center that is pushing the boundaries of wireless communications, sensing, networking and devices.

Talal Ali Ahmad, Proximie
Proximie builds augmented reality technology that helps surgeons get remote assistance and training from anywhere in the world.

Mark Liber, Startup Health
Startup Health is organizing a global roster of entrepreneurs committed to the future of healthcare. The group includes new ventures, entrepreneurial networking, and training resources.

Aaron Oliker, BioDigital
BioDigital is the world’s first human visualization platform in an interactive, 3D cloud platform. The New York Times called the platform “the health equivalent of Google Maps.”

Design Thinking Session

NYC Media Lab led a design thinking session with the participants to apply the learnings and findings from the panel and university and start up presentations to their teams and business. The effort resulted in concept generation and new service ideas that can leverage 5G technologies for advertising and marketing in the healthcare space.

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