Bertelsmann is dedicated to building a culture of intrapreneurship and innovation amongst its top employees, and is interested in exploring applications of new technologies and skills in media and information.
On October 11, 2018, NYC Media Lab led the Bertlesmann Digital Lounge, a corporate innovation program for representatives from across the company. Executives were invited to “upskill” and equip themselves with knowledge and practical takeaways about emerging media technology.
The event included interactive brainstorming sessions, a presentation on emerging market trends like VR/AR, and demonstrations from NYC-based faculty and student startups. Throughout the day, Bertelsmann executives gained a fluency in new technologies that are impacting their businesses today and in the future.
Sessions on emerging media and technology market trends were led by:
Justin Hendrix, Executive Director, NYC Media Lab and Interim Executive Director, RLab
Adaora Udoji, Director of Corporate Innovation, RLab
Invited startup teams included:
Aduri, New York University
Aduri is a connected meditation system that combines live content and a physical multi-sensory environment with the goal of helping you become a consistent, more engaged meditator.
Rolling Muse, Cornell Tech
Rolling Muse provides a platform for local artists to be heard and experienced and tastemakers to be connected.
BitRights, Columbia University
BitRights streamlines content management on the blockchain.
PathChartr, Craig Newmark Graduate School of Journalism
PathChartr creates personalized interactive journeys that help people navigate complex issues and make informed decisions, with no coding required.
echoAR, Columbia University
echoAR is a cloud platform for augmented reality apps providing tools and server-side infrastructure that help companies build better AR apps and grow successful businesses.
Agolo, Columbia University
Agolo uses artificial intelligence to create summaries from your information in real-time.
Vidrovr, Columbia University
Vidrovr is an enterprise video intelligence platform reimagining content discovery.
Stringr, NYU Future Lab
Stringr is a marketplace that allows media organizations (such as TV news stations) to buy video from both amateur and professional videographers.