Publicis Groupe: Digital Health AR Startup Bootcamp


The Publicis Health Digital Health AR Startup Bootcamp was a 6-week accelerator program in partnership with NYC Media Lab. The goal for the program was to support emerging startups working to build augmented reality solutions to impact the healthcare industry. The Startup Bootcamp asked entrepreneurs to consider several challenge questions that include improving patient experience during the treatment of diseases, providing support for mental health initiatives and encouraging manufacturing and commerce through digital communities. 

The teams completed a rigorous Lean Launchpad curriculum, consisting of over 50 interviews for market validation and customer discovery. Mentors from NYC Media Lab, Publicis Health, and Digitas Health attended weekly check-in meetings and provided guidance as the startups worked through their concepts.

Startup team Ovee

Startup team Ovee

Startup teams include: 

Tue Lu, Zhongheng Li and Youxing Gao
NYU Tandon School of Engineering

MealPic is an app that brings the power of online product insights to real world food shopping for new and expecting moms. Our computer vision enables users to quickly identify unfamiliar foods. Through augmented reality and machine learning, moms can easily explore product information, peer feedback, and related suggestions specific to their unique needs. Amidst a rapid growth of food products and trends, MealPic provides convenience tools for busy moms to sort through chaos and eat smarter. 

Courtney Snavely and Jane Mitchell
Parsons School of Design

Ovee is an application that is designed for young women to take control of their sexual and reproductive health. By leveraging artificial intelligence, Ovee creates a safe space to ask questions and alleviates anxiety. The augmented reality system eliminates the need for outdated pamphlets and overly clinical information. Personalized visual markers allow women to learn about their bodies in a private setting, receive easily updated content, and engage with their health. 

Tuba Ozkan, Taeyeon Kim and Misung Kim
Parsons School of Design

WonderLandAR is an augmented reality application that aids children in dealing with hospital phobia. It aims to transform the hospital into an interactive and playful environment for children with projection-based AR. Hospital environments generally cause children and parents to feel anxious. Thus WonderLandAR provides an affordable service for hospitals and clinics to change the meaning of experiencing a hospital favorably in a short amount of time. 

Clara Fairbanks and Viktoriya Sosa
Borough of Manhattan Community College

SmartMatter is an augmented reality software dedicated to simplify doctor-patient treatment and  communication in orthopedics.  SmartMatter employs visualization, simulations and AR technology to create a virtual model of a patient, leveraging fit data and health sensors, in order to create a full patient profile for an orthopedic specialist.  SmartMatter's virtual patient model can be used to communicate with and instruct patients in aftercare and pain management and can serve as a comprehensive means of tracking patient progress in recovery.

vasAR Technologies
Gabrielle Loeb, Shirin Sadri and Alon Grinshpoon
Columbia University

An augmented reality guidance system to make vascular interventions faster, safer and more effective. Vascular interventions are minimally-invasive surgical procedures that are performed by traveling through blood vessels to reach the target organ. vasAR Technologies uses augmented reality to provide physicians with personalized 3D models of their patients' blood vessels for interactive, real-time guidance during these procedures.