Verizon Quantifying Augmented Reality Market Research Fellowship

How will AR change sports, media, and connected cities?

Verizon and RYOT sponsored a market research project to investigate the quantifiable impact of augmented reality technology as it stands today. 

The goal of the project was to articulate and illustrate the opportunities present in augmented reality for the marketing and advertising sector. The research included interviewing over 30 experts, reviewing dozens of secondary sources, and uncovering use cases from across B2B and B2C industries. 

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Participating Columbia Business School students included:

  • Cynthia Allum

  • Elyssa Goldberg

  • Matthew Weinberg

  • Rashmi Bhagwat

  • Siddharth Shanbhag

Verizon executives provided support during the Fellowship: