Vonage and NYC Media Lab convened a team from NYU’s Tandon School of Engineering to examine IoT products to develop a perspective on what’s possible with machine learning platforms and algorithms, and to determine which algorithms would be best suited for the various types of learning that would be required in the IoT field.
Publicis Groupe, in partnership with NYC Media Lab, challenged NYC faculty and students to imagine the retail experience of the future through design of a prototype. The project was led by David Berkowitz, Chief Marketing Officer of MRY, who pitched this challenge as an open call to the NYC university community at NYC Media Lab’s Annual Summit in 2014.
ESPN came to NYC Media Lab with a desire to explore possible ways to connect with the next generation of sports fans, with particular attention to millennials. ESPN was interested in working with those who could provide the best insight into the generation’s preferences and behaviors—millennials themselves.
Driving user engagement is a core objective for media companies, even if there is less agreement on the best metrics with which to measure it. As companies begin to capture more available data, and further develop the sophistication to wield it, the opportunity to drive engagement through personalization bears more and more promise...