Spectrum: Exploring AR Applications for Customer Service


Application Deadline: Friday, November 9th

Awarding up to $5,000 per team

AR/VR technologies have the potential to grow and enable more valuable interactions between enterprises and their customers. Current business applications of AR extend beyond creating new retail experiences designed to optimize in-store conversions and offer in-store experiences at home, and include significant cost savings opportunities through applications in post-purchase customer engagement. Accordingly, the global market for AR products are expected to grow by 80 percent to $165 billion by 2024.

Spectrum, previously Charter Communications, provides services to over 26 million customers in 41 states and is the second-largest cable operator in the United States.

Spectrum is looking towards emerging AR technologies to improve their customer service experience, and address the following questions:

  • How can we apply AR technologies to improve how Spectrum interacts with its customers and troubleshoots, for example, around the self-install kit for wireless routers and modems? 

  • How can AR technology better visualize a customers’ internet connectivity? 

The selected teams will explore compelling use cases, develop a proof of concept, and advise and make recommendations on what may be achievable in the next two to three years.


Application Deadline: Friday, November 9th

Eligibility: Spectrum: Exploring AR Applications for Customer Service Challenge is open to current university students at the graduate, PhD and Post-Doc level. In the application, please indicate your university affiliation, program, level, and expected date of graduation.

Time Commitment: The program will involve weekly 1-2 hour meetings between Spectrum project mentors and the selected challenge teams. Challenge teams will be expected to develop their prototypes on their own and participate in the cohort’s programming and events, such as a demo day, as well.

What is Spectrum and NYC Media Lab looking for in an applicant? NYC Media Lab is looking for students with significant experience working with AR, as well as engineering and data science. Challenge participants are expected to have experience with rapid prototyping, and will be expected to produce a working AR prototype and proof of concept in a short amount of time.


Virtual Info Sessions (via Zoom)

Wednesday, October 17 (2:00PM – 2:45PM). Access Here.