Havas: The Future of NYC Transportation

The next generation of transportation technologies.

We’ve hit a breaking point with congestion and our infrastructure. Data suggests that boomers and millennials alike are gravitating toward cities at an unprecedented rate  At present, 55% of the world’s population lives in urban areas. By 2050, two-thirds of us will (Siemens, 2018). With all these people coming and staying in NYC, how can we keep our transit systems up to par, support the growing needs of this growing population, and ensure businesses can still prosper so those benefits of being at the epicenter of culture and access are not diminished?

Image Credit: Pawel Nolbert

Image Credit: Pawel Nolbert

New transportation products, services, and research have been plentiful over the last few years. We have easy access to Citi Bikes and started leveraging our waterfront with new ferries. We can pick up important packages in our Amazon lockers versus waiting for home delivery. We have wifi on our subways (finally, kind of). We have numerous ride-sharing apps. Waze was designed to help us navigation out of grid-lock two exits before. And Google Maps can predict the exact minute your L train will arrive and even give you directions in Augmented Reality. We are even anticipating driverless cars and smart cities in the near future as well. It’s an exciting time, but it would be naive of us to think that there won’t be some shaking moments in this transportation evolution.

Havas is a company devoted to building meaningful brands and meaningful experiences. While big brand campaigns are needed, we also strive to make a positive impact on real people’s lives and better our communities through building experiences. Impact comes in many forms. It could be utility, inspiration, or support. And a little can go a long way. Key is to be alert to shifting needs and proactively offer solutions and support when they are needed most.

In 2019, Havas will partner with graduate students to harness the power of technology, emerging media, and data. The effort will inform future NYC transportation needs for commuters, business, or city transit companies.

Challenge questions

How will technologies like artificial intelligence, machine learning and computer vision shape the future of transportation in cities? 

How will data and technology transform how we experience, access and move within cities? 

Challenge Areas: 

Challenge Area 1:  Supporting Growing Commuter Needs

Challenge Area 2:  Improving City Transit Efficiencies

Challenge Area 3:  Helping Businesses Embrace Change and Prepare for Future Demands

Selected teams will be announced soon.