Thursday, September 26 (8:30AM-5PM)
New York City College of Technology (CUNY) & NYU Tandon School of Engineering
285 Jay Street, Brooklyn, NY 11221

NYCML'19 is a snapshot of the best thinking, projects and talent from across the City's industry and university ecosystem. Through thought-provoking discussions, hands-on workshops, and 100 innovative demos, attendees considered pressing issues related to digital media innovation.


Mainstage Program (8:30AM-12:30PM)

8:30AM: Registration.

9:30AM: NYCML'19 Welcome Address. NYC Media Lab's Executive Director Justin Hendrix shared details about our mission to support emerging technology innovation. He also introduced Steven Rosenbaum, NYC Media Lab’s Managing Director.

9:40AM: Leadership Announcements. Key members from NYC Media Lab's advisory board will share several announcements and welcome you to the full day event. You’ll also hear from leadership at our NYCML’19 host institutions: New York City College of Technology (CUNY) and NYU Tandon School of Engineering. With speakers:

  • Kurt Becker, Vice Dean for Research, Innovation and Entrepreneurship, NYU Tandon School of Engineering

  • James Patchett, President, New York City Economic Development Corporation (NYCEDC)

  • Alia Jones-Harvey, Director of Education & Workforce Development, NYC Mayor's Office of Media & Entertainment

10:00AM: Innovation Panel: Media 2030. From the PC to the web to mobile devices, advances in human-computer interaction have altered how we engage with information, with entertainment, and with one another. But a new decade looms- one that will see arguably more dramatic change as technologies such as artificial intelligence and augmented reality reach maturity. What trends will dominate media and technology by 2030, and how will they impact our lives? With speakers:

  • Yaël Eisenstat, Policy Advisor, Center for Humane Technology

  • R. Luke DuBois, Co-Director & Associate Professor, NYU Tandon School of Engineering Integrated Digital Media (IDM)

  • Desmond Upton Patton, Associate Professor of Social Work and Associate Dean of Curriculum Innovation and Academic Affairs, Columbia University

  • Tony Parisi, Global Head of AR/VR Ad Innovation at Unity Technologies

  • Justin Hendrix, Executive Director, NYC Media Lab and RLab (moderator)

10:30AM: R&D Showcase: Session 1. In the past year, the Lab has completed dozens of prototyping projects with its Member Companies to explore new industry applications and startup potential. In the R&D Showcase, faculty and student representatives from recent NYC Media Lab programs presented the projects, prototypes and startups they've developed in the 2018-19 season, highlighting cutting-edge developments in computer vision, machine learning, virtual reality, 5G, accessible technology and more. James Heurta, Director of Emerging Technology, and David Rosenbaum, EVP Group Account Director of Havas also joined to make a special annoncement.

11:00AM: Keynote: Amir Baradaran, The Story of a New {AI}ra. AI promises drastic changes in every corner of our world, and the worlds of art and art-making are no different. But right now, there’s a massive gap between high-level conversations about the potential to merge art and technology and what’s actually happening on the ground. Amir Baradaran, Arts-Based Adjunct Researcher at Columbia University, discussed a radical vision of the future, one where artists and technologists work together toward an equitable use of AI within the art world for the betterment of all.

11:20AM: NYC Media Lab: The Year Ahead. NYC Media Lab's 2020 initiatives in executive education, working groups, public programs and more were shared by Lab's Head of Partnerships Erica Matsumoto,

11:30AM: R&D Showcase: Session 2. Alumni from NYC Media Lab programs will continued to share their work in rapid prototyping, iterative product development, customer discovery, and market validation. Phil Puthumana, Manager of Corporate Social Responsibility at Verizon, also shared a recap of the successes of the Verizon 5G EdTech Challenge program.

12:00PM: Keynote: Heidi Boisvert, Limbic Lab, AI, and Biometric Innovation. How can we translate the knowable underlying mechanisms of empathy—the cognitive, affective & motivational aspects—into an engine which simulates the narrative ingredients that move us to act pro-socially? Inspired by the British cyberneticists, Heidi Boisvert (PhD) and Director of Emerging Media Technologies at New York City College of Technology (CUNY), presented an open-source biometric lab & AI system called the Limbic Lab to embody this.

12:20PM. Closing Announcements. NYC Media Lab’s Justin Hendrix will shared more details about the NYCML’19 Interactive program, spread across the New York City College of Technology (CUNY) and NYU Tandon School of Engineering campuses, as well as announced the winners of the NYCML’19 Demo Expo awards.

12:30PM: Mainstage Program Concluded


From Footage to Knowledge: News Story Understanding with Raw Video from AI
Columbia University & Rensselaer Polytechnic Institute
 (RPI). Supported by Hearst
Team Members: 
Shih-Fu Chang, Alireza Zareian, and Spencer Whitehead
The team developed an AI tool to process raw video footage of news stories. The resulting data and structured database contain comprehensive information around a story, including events, entities, and their relationships. Applications include video editing, search, summarization and more. Additional team members: Manling Li and Heng Ji.

Access to Places
NYU Interactive Telecommunications Program (ITP)
From Havas: Future of NYC Transportation Challenge
Team Members: 
Antonio Guimaraes, Emily Lin, and Rashida Kamal
Access to Places seeks to make NYC subway stations accessible to people who are blind by leveraging iOS's native text-to-speech voiceover technology to offer entry and exit information, service changes, safety updates, train arrival times, and other key details within a mobile application. The informational content is complemented by beacon-triggered notifications to allow travelers to more easily navigate themselves within complicated station layouts.

Retina Technologies
Icahn School of Medicine at Mount Sinai
From NYC Media Lab Combine
Team Members:
 Andrew Warburton and Alex Serafini
Retina Technologies seeks to both increase access to visual testing in medical resource-limited settings and improve patient experiences in urban ophthalmologist environments by leveraging the capabilities of virtual reality.

Indoor Location-Based Multiplayer AR Cloud Prototyping
Columbia University supported by Hakuhodo, Inc.

Team Members: Dr. Steven Feiner, Carmine Elvezio, and Jen-Shuo Liu
The team will present the overview of ongoing prototyping of Indoor location-based multiplayer ARCloud application using point-cloud data at specific facilities of Columbia University collected using special dual stereo camera equipment and Kudan-based SDK. The application enhance the real world using location-based ARCloud and multi player can interact each other using virtual image in AR world which could also interact with real object in the real world. This year the team is using basketball to prototype the location-based multiplayer ARCloud experience.

UNSUNG: An Augmented Reality Storybox
Movers and Shakers NYC
Supported by Verizon

Team Members: Glenn Cantave and Idris Brewster
UNSUNG is an interactive, multiplayer AR learning experience. Students can read through passages about female icons of color and answer multiple choice questions within a mobile app. Correct answers will unlock different rooms related to the subject's lives that students can explore.

ESC: Project Blue Book
The New School, Design & Technology
Supported by A+E Networks
Team Members: Chao Hui Tu and Tuba Ozkan
ESC: Project Blue Book is an AR Escape Room where players work together to discover clues and solve puzzles in order to accomplish specific goals. The game tracks the storyline of Project BlueBook, a popular HISTORY series based on a true UFO story. Players are assigned by Hynek and Quinn to steal a top-secret document from the Nevada military base as part of an unauthorized investigation into the reports of the green fireballs.

Towards General Learned Representations of TV Shows
NYU Tandon School of Engineering
Supported by Viacom
Team Members: Yao Wang, Jack Langerman, and Zhipeng Fan
The team will present a pipeline for utilizing Deep Learning and state-of-the-art Transformer models, leveraging large unsupervised corpora, and a relatively small pool of labeled data to learn general representations of TV shows at the scene (and episode) level. The findings are useful for several downstream tasks including hierarchical multi-label classification, ranking, recommendation, retrieval, and visualization.

DEMO Expo & startup pavilion (1PM-5PM)

The Demo Expo at NYC Media Lab's Annual Summit is the largest pan-university showcase of emerging media and technology in New York City. As the event's signature "science-fair," over 100 projects, prototypes and startups were on view at New York City City College of Technology' (CUNY)’s Lower Level Gymnasium as well as the nearby NYU Tandon School of Engineering MakerSpace. A startup pavilion of early-stage concepts emerging on universities was presented in the CUNY Second Floor Lounge. NYC Media Lab issued $25,000 in awards to the best and brightest demos. Learn more about the winning teams at the link below.


Emerging Technologies in Healthcare
New York City College of Technology (CUNY) | Room: 105
Led by: Sudipto Srivastava, and Nicholas Genes, Mount Sinai Health System; Melissa Edwards, KPMG; and Jenica McHugh, Accenture
Topic Areas: Healthcare IT, Data Science, Immersive Media
In this session, experts from healthcare will discuss the emerging technologies that are being assessed, curated, and integrated within the health and wellness space. Disruptive technologies like AI, machine learning, blockchain and VR are not just media industry buzzwords; they are also rapidly advancing healthcare. This workshop is structured as a Q+A-driven panel discussion, with leaders in medical technology and innovation attending to speak about their experiences with healthcare IT. Moderating the session is Sudipto Srivastava, Senior Director of IT Digital Health at Mount Sinai, who translates and integrates cutting-edge technologies into healthcare products and services for the health system. This panel will focus on what’s real, potential challenges, and promising solutions on the horizon. 

21st Century Customer Relationships, Value Propositions, and Pricing: A New Economics for Digital Content and Services
Led by:
Richard Reisman, FairPayZone
Location: New York City College of Technology (CUNY) | Room: 103
Topic Areas: Business Models, Pricing Models, Revenue, Media Economics
This workshop is an exploratory “think tank” workshop on future directions in Customer Relationships, Value Propositions, and Pricing. Participants will learn to see through presumptions now obsoleted by the new economics of digital content and services. Participants will be shown a promising architecture for a new logic that includes “risk-free subscriptions” (as a pay-ramp rather than a pay-wall), and that customizes prices based on value. We will explore how to chart a strategic path that rethinks conventional approaches and points to incremental steps toward a deepening transformation. This workshop relates to the “relationship economy” in which recurring revenue, subscription, and membership models are becoming mainstream, all driven by the win-win potential of the “post-scarcity” economics of digital media. It will draw on AI, machine learning, and operationalizing ethics in business models.

How to Build Your Organization's UX Capacity
Led by:
Craig MacDonald, Pratt Institute
Location: New York City College of Technology (CUNY) | Room: 104
Topic Areas: Design Thinking, User Experience Design, Corporate Innovation
Most organizations recognize the importance of providing well-designed digital interfaces that deliver great experiences for users, but meeting this goal is not as simple or straightforward as it may seem. In this session, participants will learn User Experience Capacity-Building (UXCB), a systematic process for helping organizations adopt, strengthen, and sustain effective UX practices. Covering the fundamentals of the UXCB process as well as examples and case studies, attendees will leave this session with the knowledge and resources to launch a UXCB initiative in their own organizations. Participants will undergo short design thinking exercises to learn how best practices in corporate innovation.

Multimodal Machine Learning for Social Media: Technical Demos and Industry Adoption
Led by: Ajay Divakaran, Julia Kruk, and Karan Sikka, SRI International
Location: New York City College of Technology (CUNY) | Room: 106
Topic Areas: Multi-Modal Machine Learning, Data Science, Social Media, User Preference Modeling
Join experts from SRI International, a nonprofit R&D center, to explore state-of-the-art applications for machine learning, deep learning, computer vision and big data analytics for social media platforms like Twitter and Instagram. Working in breakout groups, attendees will learn “what’s under the hood” of several recent technical demos, and consider relevant corporate innovation applications and potential industry use cases for data research. If your company is experimenting with audience engagement, segmentation, and growth, or if you're a student working with related technologies, this workshop will help you think through important questions: how can we identify which users and user-clusters would be interested in a piece of content? How can we model a complex relationship between text and an image? Technical topic areas in this workshop will include multi-modal retrieval, user preference modeling, multi-way retrieval, and multi-modal embeddings.

Designing Tactile Graphics for Accessible Media Products
Led by:
Lauren Race, NYU Ability Project
Location: MakerSpace (NYU Tandon School of Engineering) | Room: Event Space, First Floor
Topic Areas: Accessible Technologies, Tactile Graphics, Physical Computing
This hands-on workshop will show the basics of designing tactile graphics for physical computing, with the goal of helping participants understand the latest best practices in producing accessible technologies for diverse user needs. First, this session will highlight recent NYU Ability Project case studies to provide an overview of accessibility standards. Then, working in small groups, participants will design their own tactile graphic using a state-of-the-art Swell Form Machine, a printing device that creates maps, diagrams, text and other tactile graphics to help revolutionize the production of media products for blind and low vision learners. Attendees can take home the graphic they produced, and are encouraged to share these accessible production methods and standards within their professional networks.

Open House: NYU Future Labs and Early-Stage Ventures
Led by: Craig Wilson, Diah Mehera, and Rachel Fleischer, NYU Tandon Future Labs
Location: NYU 370 Jay Street | Room: NYU Tandon Future Labs, 7th Floor
Topic Areas: Entrepreneurship, Innovation, Data, Urban Development
NYU Future Labs is a network of business incubators and accelerators that support early stage ventures in New York City. This workshop will host a tour and overview of the Urban Future Lab and Data Future Lab programs. Between 2009 and 2017, NYU Future Labs' startups and programs had an impact of $4.1 billion on New York City and, in 2017 alone, $1.1 billion on New York state. The accelerator and incubator programs have graduated almost 100 companies since 2009. Since inception, NYU Future Labs' companies have added more than 3,200 new jobs in New York. This tour will highlight the work of recent startups to gradate from Future Labs programming through presentations, discussions, and networking.

The Future of Waste: Envisioning Sustainable Technology
Led by: Alden Jones, NYU Interactive Telecommunications Program (ITP)
Location: NYU 370 Jay Street | Room: NYU ITP, 4th Floor
Topic Areas: Speculative Design, Sustainability, Life Cycle Assessment, Scenario Planning
Can we adapt to a zero-waste future? The current technology industry relies on a business model of constant innovation and planned obsolescence, a model which depends upon both a global supply chain of parts and scarce materials and a global infrastructure of waste management, which moves potentially toxic high tech trash to areas where it can be isolated, treated, and its materials downcycled. Both of these systems are ecologically devastating, and in the long run, unsustainable. Beyond this damage, current systems are precarious and dependent on geopolitics, legal frameworks, and a variety of modern infrastructures, each with their own failures. In this workshop, we will look at several contemporary technologies and work collaboratively to reimagine their design for a future in which these global systems can no longer be relied upon. Participants will work in small teams to develop their speculative designs, with each team given the opportunity to report back their new product to the group.

5G and the Impending Media Revolution: How Connectivity Will Reshape Content Production, Delivery, and Consumption
Led by:
Joshua Ness, Verizon 5G Labs
Location: New York City College of Technology (CUNY) | Room: 105
Topic Areas: 5G, Enabling Technologies, Hardware Design, Mixed Reality
A decade ago, advancements in hardware technology drove innovation in network infrastructure -- and with it, a new way to experience content and media through streaming. But this symbiosis of high-speed wireless connectivity and content delivery is about to be upended by the arrival of 5G, and innovators around the country have already begun creating new mixed reality applications that take advantage of its properties. This workshop will explore how 5G will facilitate a new generation of content experiences. Participants will brainstorm in small groups, sketch wireframes for new media capabilities, and present future-forward outlooks of future technologies. Attendees are also encouraged to look into Verizon’s Built on 5G Challenge, a nationwide search for the best products, services, and applications that will bring the true power of 5G to life, offering $1M in awards (Application Deadline: September 15, 2019).

The Proof is in the Film: Video as Evidence in Human Rights and Social Justice Work
Led by:
Jackie Zammuto and Palika Makam, WITNESS
Location: New York City College of Technology (CUNY) | Room: 104
Topic Areas: Video, Activism, Human Rights
WITNESS has been training human rights activists for nearly 30 years on using video to defend human rights. The organization is a pioneer in advocating for video use as judicial evidence, and in expanding education to lawyers and public defenders. In this masterclass, WITNESS will present several case studies from different around the world where video was used to bring governments and perpetrators to justice. The session will also provide an overview of work in the United States, where WITNESS is collaborating with lawyers and immigration advocates to tailor resources and case studies around the use of video to defend immigrants rights. Participants will leave the workshop with practical guidance on how to collect, manage and preserve high-quality, actionable video of abuses against immigrant communities, and learn how to engage in hands-on activities to defend civil liberties.

Next-Generation Rapid Prototyping: Recent Projects from NYU Tandon MakerSpace
Led by:
Victoria Bill, NYU Tandon MakerSpace
Location: MakerSpace (NYU Tandon School of Engineering) | Room: First Floor (Guided Tour)
Topic Areas: Rapid Prototyping, 3D Printing, Manufacturing, PCB Production
NYU Tandon MakerSpace is a cutting edge lab aiming to foster projects at the intersection of technology, creativity and innovation. It features rapid prototyping, 3D printing, and PCB production equipment, as well as advanced machining and testing capabilities. The MakerSpace provides opportunities to ideate, experiment, and build ideas, and is building a community of engineers, critical thinkers, and social innovators. In this on-site activation of the facility, participants will learn about the exciting projects, programs, and companies that NYU MakerSpace students are developing. The workshop will include live demonstrations of new technologies, insights into cutting-edge equipment and labs, and a glimpse into how NYU is supporting iterative manufacturing and entrepreneurs.

How Emerging Technology is Changing the Music Industry
Led by:
Brooke Eplee, SVP Strategy & Business Development, ASCAP; and Sasha Stoikov, Founder, Piki
Location: New York City College of Technology (CUNY) | Room: 106
Topic Areas: Music, Art & AI, Machine Learning, XR
From making smarter music recommendations for listeners to changing how music is composed, emerging technologies continue to offer new opportunities to evolve the music ecosystem. In particular, the shift to digital in both its composition and its consumption has created new forces that interact to create extremely rapid change (and resulting challenges) within the music industry. In this session, Brooke Eplee of The American Society of Composers, Authors, and Publishers (ASCAP) will discuss at a high-level some of the business challenges and opportunities that these forces present for ASCAP and its songwriter and publisher members, including the challenges and opportunities presented by rapidly scaling data creation, artificial intelligence, virtual reality and augmented reality. Sasha Stoikov, founder of Piki, will share how his company is using AI to change how music lovers discover live shows. Using guiding questions and the examples presented, attendees will work in small groups to imagine use cases and brainstorm on paper. The goal of the workshop is to create a "future road map" that can help the music industry discover new areas for innovation.

Build a Cloud-Connected AR App in 15 Minutes or Less
Led by:
Alon Grinshpoon, echoAR
Location: New York City College or Technology (CUNY) | Room: 103
Topic Areas: Spatial Computing, Augmented Reality, Cloud, Enterprise
The workshop will show how to quickly create AR apps with no technical skills or coding required and scale existing apps by connecting them to the cloud. Workshop participants will learn how to create real-time cloud-connected augmented reality (AR) apps using the echoAR platform. Participants are encouraged to bring a laptop and an Android phone, or just follow along the live demonstration. Platforms for experimentation include: Google ARCore, WebXR, Vuforia, Unity-based apps, and more.

Screening: The Great Hack, a Netflix Original Documentary
Extended: The film begins promptly at 2:30PM and ends at 5:00PM.
New York City College of Technology (CUNY) in the Mainstage theatre
Registration is on Eventbrite Here. Please register for the screening via Eventbrite or Whova.
NYC Media Lab will host a screening of The Great Hack, a widely talked about film released by Netflix. The documentary explores how a data company named Cambridge Analytica came to symbolize the dark side of social media in the wake of the 2016 U.S. presidential election. The screening will include a discussion with The New School's David Carroll, who is featured prominently in the film. Carroll will share his deeply important research in data, design, privacy and ethics. Justin Hendrix, NYC Media Lab’s Executive Director, will lead the fireside chat with Carroll.

Art and AI: New Creative Potentialities
Led by:
Ahmed Elgammal, Director of the Art & AI Lab at Rutgers and CEO of Artrendex; and Carla Gannis, NYU Integrated Digital Media (IDM)
Location: NYU 370 Jay Street | Room: NYU IDM Grad Lab, 3rd Floor
Topic Areas: Artificial Intelligence, Machine Learning, Art, Creative Practice
This workshop will introduce participants to Playform, an AI studio for artists that defines new ways of seeing. Ahmed Elgammal, an Art and AI pioneer and founder of Playform, will discuss AICAN, the cutting-edge technology that powers the platform, offering users code-free intuitive ways to use AI to experiment, explore and inspire. Since the Christie’s New York auction last fall, when a work generated by an artificial intelligence sold for $432,500 and hung opposite a print by art world legend Andy Warhol, a new sector of the population, artists, has become fascinated with machine learning and its collaborative possibilities. Digital artist Carla Gannis, who has been working in the Playform studio since its public launch, will share generated images that she has selected and mapped to VR environments – an experiment in human and AI world-building. Both Elgammal and Gannis will lead participants in a basic demo of Playform. Attendees can then download and curate their own AI-generated imagery.

Designing a Beneficial Media Future
Led by:
Michael Slaby, Harmony Labs
Location: New York City College of Technology (CUNY) | Room: 103
Topic Areas: Design Thinking, Technology & Society
How can people, content, technologies, and institutions interact differently to create a healthy future for our media systems? Harmony Labs believes that through the sharing of data, knowledge, and other resources, researchers and practitioners can work together to generate hypotheses, test solutions, and align on ideal outcomes to strengthen the media ecosystem. This conversational workshop will invite guests to share their ideas and dig into the fundamental questions that help or hinder a healthy media future. How is media changing with ongoing threats such as disinformation, social media silos, and AI or computer modified content? What opportunities currently exist for media companies and the technologists, journalists and producers that seed the industry? This session will be a part of dozens of other similar conversations that Harmony Labs is undergoing to map out a new coalition that aims to support media, people and society.

Building a Code of Ethics for Data Science within Companies
Led by:
Tim Rich, EVP, Director of Data Science, Publicis Groupe
Location: New York City College of Technology (CUNY) | Room: 105
Topic Areas: Data Science, Ethics, Corporate Innovation
Many professions have a code of ethics, and it is high time that data scientists and other data trades have an ethical code as well. However, as emerging data technologies are growing exponentially with rapid change, data-driven professionals and companies are often unable to work quickly enough to build a code of ethics. What are the ethical component to this growth? Are there guidelines data scientists should take into account when building models or altering human behavior through optimized consumer flows? This workshop will explore data, ethics and decision making in three contexts: subject understanding and the re-humanization of data, search as algorithmic/human interaction; and frameworks for classifying and understanding data-centric decision making. Attendees are welcome to provide their thoughts while imagining a "blueprint" code of ethics for data professionals.

Distribution and Personalization Across Devices: News Content for Audiences Watching, Listening, Scrolling, and Sharing
Led by:
Fenil Dedhia, Agolo; and Robyn Spector, The Associated Press
Location: New York City College of Technology (CUNY) | Room: 104
Topic Areas: AI, User Behavior, Broadcasting
Join Agolo and the Associated Press for a collaborative workshop about how to use artificial intelligence and natural language processing to re-imagine content creation workflows for broadcasting to audiences everywhere, across any device— whether TV or mobile, digital screen interface or a smart speaker. News consumption habits and behaviors are changing; this workshop will show how AI and NLP will empower creators, producers, and editors to adapt to how audiences want to get the news they crave and share. The workshop will also consider future use cases of data technologies.

NYU ITP & AMC Networks: Synthetic Media & Future of Storytelling
Led by:
Yetkin Yuce, AMC Networks; Allison Parrish, NYU Interactive Telecommunications Program (ITP); and participating graduate students.
Location: MakerSpace (NYU Tandon School of Engineering) | Room: Event Space, First Floor
Topic Areas: Synthetic Media, Spatial Computing, Voice, Data
In the near future, characters and entities in voice, virtual and augmented reality experiences and other interfaces will be animated by AI and synthetic media. In this workshop, we’ll consider the state of the art for developing AI interactions, with a focus on what is now possible and what gaps exist for developers. What happens when select characters from AMC Networks “cross over” from linear TV to voice platforms, or are animated in virtual environments? What might it be like to have a conversation with a Killing Eve character, or ask a Walking Dead character to explain himself? Attendees will experience prototypes created by 5 graduate student teams from NYU's ITP program during a 12 week rapid prototyping sprint. Projects showcased include an Eve Polastri chatbot, a post-apocalypse NYC AR app, a system for remixing and analyzing Mad Men with natural language processing and pose detection, an interactive installation based on advanced agent modeling, and new Killing Eve scenes generated with AI.

Magic Leap in the Enterprise: How Spatial Computing is Revolutionizing Education, Media, Entertainment and More
Led by
: Stuart Trafford, Magic Leap
Location: New York City College of Technology (CUNY) | Room: 106
Topic Areas: XR, Spatial Computing
Spatial computing is transforming how we educate the next generation of producers, creators and technologists, and in turn, is rewriting the rules of reality for a wide variety of industries. This session will help participants learn how and why XR is gaining momentum in the enterprise space, from education and engineering firms to media, sports, entertainment, architecture, and healthcare. In this session, Magic Leap will share case studies from recent collaborations with innovative companies. Then, guests can experience similar use cases through live and interactive demonstrations of Magic Leap One, the lightweight, wearable device that brings the digital world seamlessly into the physical one.