NBCUniversal Social Hack Official Rules


ELIGIBILITY:  The NBCUniversal Social Hack scheduled for June 23-24 2017 (“Hackathon”) is open to eligible individuals who are invited by NBCUniversal Media, LLC (“Sponsor,” “we” or “us”) to participate.  Participants must be at least 18 years old and legally residing in the United States as of June 23, 2017. The Hackathon is not open to (a) current employees of any of the Hackathon Entities (as defined below) or any of their affiliated companies (each, an “Employee”), (b) members of an Employee’s or a Hackathon judge’s immediate family (i.e., spouse, parent, child or sibling), or (c) persons who currently live in the same household as an Employee or Hackathon judge.  Notwithstanding the foregoing, Sponsor may allow teams of Employees to participate in the Hackathon, but they will not be eligible to win any prizes.  The “Hackathon Entities” are Sponsor, Comcast Corporation (“Comcast”), NYC Media Lab (“NYCML”), any official sponsor(s) of the Hackathon, and any other persons or entities participating in the design, production, organization, execution, promotion or marketing of the Hackathon.

If you are employed, please carefully review your employer’s policies to confirm that you are eligible to participate in the Hackathon.  If we have any reason to believe that you are violating any of your employer’s policies by participating, you and/or your team may be disqualified.

REGISTRATION:  Registration is not guaranteed for all invited participants, and registration may be closed early for any reason in our discretion.  To apply for a Hackathon invitation, register online at http://nycmedialab.org/projects/nbcuniversal-social-hack. Invited participants will be confirmed by NYCML, the organizer and administrator of the Hackathon. 

Invited participants must appear at Civic Hall, 118 West 22nd Street, 12th Fl, New York, NY 10011 on June 23 between 6:00pm and 9:00pm, to complete registration by presenting a photo ID and signing any required Hackathon agreements and releases.  If you don’t register by 9:00pm, you may be disqualified.  All times listed in these Official Rules are Eastern Time.

TEAMS:  You may compete on a team of two to five people.  You are encouraged to form your team before June 23 and apply directly to http://nycmedialab.org/projects/nbcuniversal-social-hack with your team information. Or you can join as an individual and NYCML may be able to match you with a team. You may compete on only one team. 

All members of your team must meet the eligibility criteria contained in these Official Rules. If any member of your team is ineligible under these Official Rules or otherwise fails to comply with the NYCML's Hackathon Participant Agreement (“Participant Agreement”), the team as a whole may be disqualified in our discretion. 

HOW TO ENTER:  To be eligible to win a prize in the Hackathon, your team must develop a software application or platform (“Prototype”) that meets the one of the nonprofit partner tracks described at http://nycmedialab.org/projects/nbcuniversal-social-hack (the “Tracks”).  Tracks are subject to change.  Your Prototype need not be fully functional, but must work or play to some understandable degree at the time presented to judges. 

Submission:  Your team must complete and submit its Prototype on NYCML's designated submission page before the end of the “Hackathon Period,” which will end at approximately 4:30pm on June 24.  Instructions will be provided on how to submit your Prototype and how to indicate which Track you are attempting to win.  Unless otherwise announced, each team may submit only one Prototype for one (1) Track.  Sponsor may take any reasonable actions necessary to ensure a sufficient number of submissions for each Track.

Demonstrations:  Following the Hackathon Period, each team will have three minutes to demonstrate its Prototype to the judging panel, followed by a brief question and answer session with the judges.  Demonstration time limits may be shortened or lengthened depending on the number of teams.  The order of demonstrations will be decided by Sponsor in its discretion. 

JUDGING:  Each Prototype will be evaluated as described below:

Track Prize Judging:  Each track will have its own teams for judging. The hackathon staff will provide the schedule for order of team presentations.  After the team’s presentation and demonstration, the judges will rate the Prototype using the judging criteria below:

  • Communication of concept/prototype and how the concept/prototype relates to the hackathon challenge questions (1-10 points)

  • Use of technology (1-10 points)

  • Innovation (1-10 points)

The points awarded for the criteria above will be added together, resulting in a total score of 0 to 30.  The Prototype with the highest score for each Track will win the applicable Track prize described at http://nycmedialab.org/projects/nbcuniversal-social-hack (each, a “Hackathon Winner”). 

Unless otherwise announced, each team may win a maximum of one Track prize. 

Judges’ decisions are final and binding, and the judging panel is subject to change in our discretion.

PRIZES:  A description and the approximate retail value of the prizes (which will be ultimately distributed as gift cards) awarded for each Track can be found at http://nycmedialab.org/projects/nbcuniversal-social-hack, which may be updated to include additional prizes announced before or during the Hackathon. 

WINNER ANNOUNCEMENT AND VERIFICATION:  We will announce potential winners at approximately 6:00pm on October 23, 2016 (subject to change). We reserve the right to take any actions necessary to verify a team’s compliance with the Participant Agreement (including these Official Rules) before awarding a prize, including, without limitation, engaging a third party vendor to evaluate the Prototype software code and/or requiring a team to provide evidence of permission to use certain third party materials.  Even though your team may be announced as a winner at the Hackathon, if your team’s compliance with the Participant Agreement (including these Official Rules) cannot be verified to our satisfaction, your team will be disqualified, and, time permitting, an alternate winner will be selected. 

INTELLECTUAL PROPERTY:  Your team must create a Prototype using only Technology (defined below) that your team owns or has permission to use.  This could mean that you or a teammate created the Technology, acquired ownership of the Technology from a third party, or may rely on binding written statements by a third party that owns or has the right to license the Technology indicating that you (or members of the public generally) are authorized to use that Technology in the manner you intend to use it. Your team will be disqualified if we have any reason to believe that your team has violated the terms of this paragraph.  You should consult with appropriate advisors or legal counsel if you have any doubt as to whether you are meeting the requirements of this paragraph.  "Technology" means, without limitation, software code, specifications, technical information, algorithms, data, and any other information or materials protected by any intellectual property right.  Your team may bring to the Hackathon any pre-developed or licensed Technology that you plan to use in connection with your Prototype, provided that this Technology meets the requirements of this paragraph. 

DISQUALIFICATIONS:  Your team’s Prototype may be disqualified if we have reason to believe, in our sole discretion, that your Prototype (a) contains any element that is malicious, corrupt, damaged, incomplete, inappropriate, or offensive; (b) violates the terms of use of any social media service, website, mobile application or any other platform used in connection with your Prototype; (c) infringes any third party intellectual property right; (d) violates any applicable law or (e) violates or does not comply with any section of these Official Rules.

In addition, you and/or your entire team may be disqualified and asked to leave the premises for any of the following actions, with or without warning, in our sole discretion: (i) verbal abuse of another participant or Hackathon staff; (ii) inappropriate touching or harming of another participant or Hackathon staff; (iii) breach of, violation of, or non-compliance with the Participant Agreement (including these Official Rules) or any other agreement entered into in connection with the Hackathon; or (iv) violating the spirit of the Hackathon or acting inappropriate in any way. 

If Sponsor has reason to believe that you or your team has attempted to compromise the integrity or the legitimate operation of this Hackathon or any of Sponsor’s business operations, including, without limitation, by cheating, hacking, creating a malicious bot or other automated program, or by committing fraud in any way, your team will be disqualified and asked to leave the premises, and you may be subject to additional legal action.

All disqualification decisions are final and not subject to appeal.

WINNERS LIST: For the names of the winners, available on or before June 26, 2017, visit www.nycmedialab.org.

ADDITIONAL TERMS AND CONDITIONS:  Participation in this Hackathon is voluntary, and Sponsor will not compensate any participant for time spent or tasks performed in participating in the Hackathon.  The failure of Sponsor to comply with any provision of these Official Rules due to an act of God, hurricane, war, fire, riot, earthquake, terrorism, act of public enemies, actions of governmental authorities outside of the control of Sponsor (excepting compliance with applicable codes and regulations), or other “force majeure” event will not be considered a breach of these Official Rules.  Sponsor assumes no responsibility for any injury or damage to your or any other person’s computer or other devices relating to or resulting from entering or downloading materials or software in connection with the Hackathon.  Sponsor is not responsible for telecommunications, network, electronic, technical, or computer failures of any kind; for inaccurate transcription of entry information; for errors in any promotional or marketing materials or in these Official Rules; for any human or electronic error; or for Prototypes that are stolen, misdirected, garbled, delayed, lost, late, damaged, or returned. Sponsor reserves the right to cancel, modify, or suspend the Hackathon or any element thereof (including, without limitation, these Official Rules) without notice in any manner and for any reason (including, without limitation, in the event of any unanticipated occurrence that is not fully addressed in these Official Rules).  In the event of cancellation, modification, or suspension, Sponsor reserves the right to select winners in a random drawing from among all eligible, non-suspect entries received prior to the time of the event warranting such cancellation, modification, or suspension.  This Hackathon is not sponsored, endorsed, administered by, or associated with Facebook, Twitter, Instagram, Motorola, Apple or Google.

SPONSOR:  NBCUniversal Media, LLC, located at 30 Rockefeller Plaza, New York City, NY 10112.