“In a world where you can buy anything online, people are still going to retail to shop for experiences. And that’s why retail is so exciting today.”
- Tim Maleeny, President and Chief Strategy Officer, Havas New York
In Spring 2020, NYC Media Lab and Havas are excited to launch the Lean Venture Studio for Retail to identify and develop innovative solutions that offer new customer experiences and impact retailers.
We’re calling upon startups and university teams to help us reimagine and build the future of retail!
Havas Prosumer Research has found:
60% believe that the future of retail will be to have more meaningful experiences with brands (e.g., via cooking shows, fashion shows, etc.)
72% believe their retail experience should be more entertaining
67% would still love to go shopping in-store because they still like being surprised by what they can find in-store
54% trust their usual retailers more than Amazon or Alibaba to contribute to the local development of their community
Up to five startup and university teams will participate in a prototyping sprint through a flipped classroom curriculum for the participating teams. The curriculum will include topics including user discovery and value proposition design, user workflows, and iterative product development.
Help store experiences stay fresh, engaging, and exciting with each customer visit
Help brands increase connections between staff and/or customers
Elevate personalization, education, and support in the retail environment
Offer new omni-channel experiences that increase purchase intent or brand loyalty
Explore previous NYC Media Lab + Havas prototyping collaborations: