Havas Lean Venture Studio for Retail

NYC Media Lab will soon announce a new opportunity for university faculty, students, and startups based in New York City. Selected teams will advance into a customer discovery and market validation program to develop innovative, emerging technology solutions for retail, while working alongside select Havas clients.

 

About the Havas Lean Venture Studio for Retail Program


“In a world where you can buy anything online, people are still going to retail to shop for experiences. And that’s why retail is so exciting today.”
- Tim Maleeny, President and Chief Strategy Officer, Havas New York

In Spring 2020, NYC Media Lab and Havas are excited to launch the Lean Venture Studio for Retail to identify and develop innovative solutions that offer new customer experiences and impact retailers.

We’re calling upon startups and university teams to help us reimagine and build the future of retail!

Havas Prosumer Research has found:

  • 60% believe that the future of retail will be to have more meaningful experiences with brands (e.g., via cooking shows, fashion shows, etc.)

  • 72% believe their retail experience should be more entertaining

  • 67% would still love to go shopping in-store because they still like being surprised by what they can find in-store

  • 54% trust their usual retailers more than Amazon or Alibaba to contribute to the local development of their community

Up to five startup and university teams will participate in a prototyping sprint through a flipped classroom curriculum for the participating teams. The curriculum will include topics including user discovery and value proposition design, user workflows, and iterative product development.

Opportunity Areas

  • Help store experiences stay fresh, engaging, and exciting with each customer visit

  • Help brands increase connections between staff and/or customers

  • Elevate personalization, education, and support in the retail environment

  • Offer new omni-channel experiences that increase purchase intent or brand loyalty

Explore previous NYC Media Lab + Havas prototyping collaborations:

Subscribe For Updates

NYC Media Lab will send you important updates, including the launch of the application and details on networking and information sessions to be held in the fall of 2019. Subscribe below to express your interest in participating.

 

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ABOUT HAVAS

Havas is one of the world's largest global communications groups. Founded in 1835 in Paris, the Group employs 20,000 people in over 100 countries and is fully integrated into Vivendi. Havas Group is committed to being the world's best company at creating meaningful connections between people and brands through creativity, media and innovation. Based on a client-centric model across media and creative, the Havas Group is the most integrated company in its sector. We operate with three business units (creative, media and healthcare & wellness) within our Havas Villages all over the world where teams share the same premises ensuring agility and a seamless experience for clients.