Is the age of virtual and augmented reality, long anticipated, finally upon us? Exploring Future Reality is a full day event with faculty researchers and industry experts delivering lightning talks, presentations and interactive demos. The discussion will focus on the impact of VR/AR on the media and technology industry, including best practices for storytelling, prototyping, and distribution.
DATE + LOCATION
Thursday, November 10th, 2016
White Box Theater
1515 Broadway, 1st Floor
New York, NY 10010
Enter at 44th and Broadway
Program at a glance
- What is Reality? How AR and VR will change the world...
- The Business of VR: Industry forecast and business model insights
- Experiments: Practitioners share best practices
- Demo expo
- Master class with Envrmnts from Verizon Labs
- Technical Horizons: Device and hardware forecast
- Startup pitch session
- Investor round-table
- Networking + cocktails
Ben Johnson, Marketplace Podcasts
Steve Feiner, Columbia
Ken Perlin, NYU
Chaki Ng, Viacom
Isabelle Bourduas, Minority VR
Resh Sidhu, Framestore
Brett Leary, Digitas
Marc Maleh, RGA
Jessica Lauretti, RYOT
Kelly Alfieri, New York Times
Chris Hercik, Time Inc.
David Liu, Viacom
Sowmya Gottipati, NBCUniversal
Helen Situ, NextVR
Christian Egeler, Verizon
Winslow Burleson, NYU
Mark Skwarek, NYU
Michael Calvert, Sketchfab and Unity Meetup
Jim Preston, FOVE
Chris Bobotis, Mettle
Amy Chen, NYC Media Lab
Rob Ruffler, Viacom
Natacha Merritt, WestSummit Capital
Adaora Udoji, Angel Investor
Shawn Cheng, Vayner/RSE
DJ Smith, The Glimpse Group
9:00am: What is Reality?
Marketplace’s tech podcast Codebreaker will premier its new season—Can it save us? Each episode asks the fundamental questions about the technologies that consume us every day; this season will feature three personal experience stories on AR/VR.
Codebreaker's host Ben Johnson will sit down with Columbia University's Steven Feiner, NYU's Ken Perlin, Isabelle Bourduas of Minority VR and Viacom NEXT's Chaki Ng, for an abstract and imaginative discussion: How will VR/AR technologies change society and the world?
9:45am: The Business of VR
In a keynote presentation, NYC Media Lab's Justin Hendrix will provide a business model insights, stemming from conversations at NYCML16's panel on the 3-year forecast for VR.
10:00am: Advertising and Marketing
How are new VR/AR hardware and platforms being positioned in the market? Panelists including Marc Maleh of R/GA, Brett Leary of Digitas, Resh Sidhu of Framestore and RYOT's Jessica Lauretti will discuss.
10:30am: Coffee and Networking
11:00am: Experiments with Media Companies
Pulling from their extensive list of projects, practitioners from the media industry will share best practices for production through individual flash presentations—including Time Inc.'s Chris Hercik, Viacom NEXT's David Liu, NBCUniversal's Sowmya Gottipati, Helen Situ of NextVR and Kelly Alfieri of The New York Times.
12:00pm: Master Class with Verizon's envrmnt
Christian Egeler will lead a workshop on Verizon's envrmnt, a world class, all-in-one VR, AR, and 360° video platform and 3D engine.
12:30-2:00pm: Demo Expo
15+ demos of VR/AR prototypes, applications and storytelling experiments will be on display, each created by students and faculty members from across NYC universities. View the full list of demos →
2:00pm: Technical Horizons
As VR/AR hardware breaks into the consumer market, panelists Winslow Burleson and Mark Skwarek of NYU, Michael Calvert of Sketchfab, FOVE's Jim Preston and Chris Bobotis of Mettle will highlight the research agendas of leading faculty and device manufacturers. Amy Chen of NYC Media Lab will moderate.
3:00pm: Startup Lightning Pitches
Team leads from 12 early stage VR/AR startups selected following an application process will pitch their developing companies. Rob Ruffler of Viacom NEXT will facilitate. Learn about the pitching startups →
4:15: Investor Roundtable
Immediately following the startup pitches, an expert panel of investors including Natacha Merritt of West Summit Capital, angel investor Adaora Udoji, Vayner's Shawn Cheng and DJ Smith of The Glimpse Group will offer their review, guidance and insider insights.
5:00-6:00pm: Cocktail Reception