Founded in 2010, NYC Media Lab is dedicated to driving innovation and ultimately job growth in media and technology by facilitating collaboration between the City’s universities and its companies. Comprised of a consortium including New York City Economic Development Corporation, School of Visual Arts, New York University, Columbia University, The New School, CUNY, IESE, and Pratt Institute, NYC Media Lab's goals are to include generate research and development, knowledge transfer, and talent across all of the city’s campuses.

The Lab is built on corporate membership. Current Member Companies include A+E Networks, AMC Networks, Audible, Bloomberg LP, CharterSpectrum, Hakuhodo, Havas, Hearst Corporation, NBCUniversal, Publicis Groupe, Verizon, and Viacom. Associated Press, Tenfore Holdings and Universal Music Group are Affiliate Members. Member companies participate in roundtable events on technology issues; connect with one another and with faculty, students, and other university resources; and direct Prototyping Projects on areas of interest to them. Companies choose between three levels of membership; more information can be found here.

Prototyping Projects take a variety of forms. NYC Media Lab brokers these projects; Member Companies have access to the results.  Browse our prototyping projects by area of interest.

Contact us at info@nycmedialab.org to schedule a meeting to discuss how NYC Media Lab can help your company advance its technology projects and achieve its innovation goals.



Justin Hendrix
Executive Director

(646) 251-4929

Justin Hendrix is Interim Executive Director of RLab, New York City's home for virtual and augmented reality, spatial computing and related technologies. Hendrix is also Executive Director of NYC Media Lab, connecting media companies with universities to drive digital innovation and entrepreneurship. Before joining NYC Media Lab, Hendrix was Vice President, Business Development & Innovation for The Economist Group in the Americas, where he directed the Group's innovation process, including prototyping, testing, and commercializing new digital media business concepts. Prior to this role, Hendrix directed brand marketing and communications and ran The Economist’s thought leadership events business in the Americas. Hendrix is a graduate of the College of William & Mary and is a Master of Science in Technology Commercialization candidate at the McCombs School of Business, University of Texas at Austin.

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Amy Chen

Director of Entrepreneurship Programs

(914) 602-9420

Amy Chen is Director of Entrepreneurship Programs at NYC Media Lab where she focuses on the Lab’s early-stage accelerator program the Combine. She oversees programming, the alumni network, the mentor network and other partnerships for the Combine. Previously, at NYC Media Lab, she was Manager of Partnerships and was responsible for prototyping and innovation projects between the Lab’s Corporate Members and participating universities. Prior to NYC Media Lab, she was the Community Manager at the Urban Future Lab, a startup incubator focused on cleantech and smart city technology. She graduated from Barnard College with a BA in Economics and NYU Stern School of Business with an MBA.

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Erica Matsumoto
Head of partnerships

(917) 720-4014

Erica is NYC Media Lab’s Head of Partnerships and leads the corporate innovation portfolio. Prior to joining NYC Media Lab, she developed public-private partnerships at the NYC Economic Development Corporation. She also served as a peace corps volunteer in El Salvador, and holds a graduate degree in public policy from Columbia University, and an undergraduate degree in philosophy from Haverford College.

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ALexis Avedisian
Communications Manager

(347) 687-0368

Alexis Avedisian is a communications professional and writer. At NYC Media Lab, Alexis develops and operationalizes its events, as well as its newsletters and communications channels. In 2016, she joined the committee for Theorizing the Web, an annual conference that brings together journalists, artists, activists, and technology practitioners to think critically about the internet and society. Prior, Alexis worked in the Office of Communications at MIT School of Architecture and Planning. She holds an MA in Arts Administration from NYU Steinhardt and BFA from Tufts University.


Kate Danho
Program operations manager

(917) 994-1765

Kate Danho is the Program Operations Manager at NYC Media Lab, where she oversees operations for the Lab’s programs and events. Prior to joining NYC Media Lab, she managed the awards program for the advertising agency R/GA. Previously, she was a Program Officer for the Brazil Scientific Mobility Program, a study abroad initiative administered by the Institute of International Education focused on science, engineering, and technology. She graduated from Ithaca College with a BS in Film Production.



Karen Bhatia
Senior Vice President
New York City Economic Development Corporation
Center for Economic Transformation


R. Luke DuBois
Co-Director and Associate Professor of Integrated Digital Media, NYU Tandon School of Engineering


Kurt Becker
Vice Dean for Research, Innovation and Entrepreneurship, NYU Tandon School of Engineering


Orin Herskowitz
Senior Vice President of Intellectual Property and Tech Transfer, Columbia University


Altaf Rupani

Christian Guirnalda

Dan Levine
Tenfore Holdings

Evan Silverman
A+E Networks 

Francis Shanahan


Gideon Mann

Glenn Goldstein

Jason Jercinovic

Jim Kennedy
Associated Press

Ken Bronfin
Hearst Ventures

Masato Aoki 

Michael Wiley 
Publicis Groupe

Tuhin Roy
Universal Music Group

Yetkin Yuce
AMC Networks



2 MetroTech Center, 10th Floor
Brooklyn, NY 11201


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