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Founded in 2010, NYC Media Lab is dedicated to driving innovation and ultimately job growth in media and technology by facilitating collaboration between the City’s universities and its companies. Comprised of a consortium including New York City Economic Development Corporation, School of Visual Arts, New York University, Columbia University, The New School, CUNY, IESE, and Pratt Institute, NYC Media Lab's goals are to generate research and development, knowledge transfer, and talent across all of the city’s campuses.

The Lab is built on corporate membership. Current Member Companies include A+E Networks, AMC Networks, Associated Press, Audible, Bertelsmann, Bloomberg LP, Estée Lauder, Hakuhodo, Havas, Hearst Corporation, NBCUniversal, Publicis Groupe, Shutterstock, Spectrum, Tenfore Holdings, The New York Times, Universal Music Group, Verizon, and Viacom. Member companies participate in roundtable events on technology issues; connect with one another and with faculty, students, and other university resources; and direct projects on areas of interest to them. Companies choose between three levels of membership.

Prototyping Projects take a variety of forms. NYC Media Lab brokers these projects; Member Companies have access to the results. Browse our prototyping projects by area of interest, or contact us at info@nycmedialab.org to schedule a meeting to discuss how NYC Media Lab can help your company advance its technology acumen and achieve its innovation goals.

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Justin Hendrix
Executive Director

(646) 251-4929

Justin Hendrix is Executive Director of NYC Media Lab, a public-private partnership between the City’s industry and its universities to drive emerging media and technology innovation and entrepreneurship, and the founding Executive Director of RLab, a new 16,500 square foot facility including co-working labs, classrooms, studios, and more in the Brooklyn Navy Yard that is New York’s City’s home for VR, AR and spatial computing. RLab is the nation’s first city-funded center for research, entrepreneurship and education in virtual and augmented-reality, spatial computing and other emerging media technologies. Previously he was Vice President, Business Development & Innovation for The Economist. He holds a BA from the College of William & Mary and an MSc in Technology Commercialization from the McCombs School of Business, University of Texas at Austin.


Steven Rosenbaum

Managing Director


Steven Rosenbaum is the Managing Director of NYC Media Lab. Rosenbaum was New York City’s first Entrepreneur at Large, for NYCEDC. He has started five companies, all in the video platform and digital storytelling space. In 2016 he purchased Waywire from US Senator Cory Booker and merged the consumer video platform with his Magnify Networks video curation platform. He has two patents in video technology and has written two books - Curation Nation (McGraw-Hill) and Curate This (Amazon). He has given two TED talks and was based at the TED headquarters as a TED resident. Rosenbaum created and executive produced MTV UnFiltered, widely regarded as the first commercial implementation of User Generated Content (UGC). He holds two EMMY awards and was honored with the Science Journalism Laureates at Purdue University. Rosenbaum is a journalist, podcaster, and filmmaker. His film “7 Days In September” chronicled the attacks on the World Trade Center and extraordinary resilience of New York City. He is a Senior Advisor to Oaklins, Desilva+Phillips. He holds a BA in English from Skidmore College in Saratoga Springs, NY.


Erica Matsumoto
Head of partnerships

(917) 720-4014

Erica is NYC Media Lab’s Head of Partnerships and leads the corporate innovation portfolio. Prior to joining NYC Media Lab, she developed public-private partnerships at the NYC Economic Development Corporation. She also served as a peace corps volunteer in El Salvador, and holds a graduate degree in public policy from Columbia University, and an undergraduate degree in philosophy from Haverford College.

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ALexis Avedisian
Communications Manager

(347) 687-0368

Alexis Avedisian is a communications professional and writer. At NYC Media Lab, Alexis develops and operationalizes its events, as well as its newsletters and communications channels. In 2016, she joined the committee for Theorizing the Web, an annual conference that brings together journalists, artists, activists, and technology practitioners to think critically about the internet and society. Prior, Alexis worked in the Office of Communications at MIT School of Architecture and Planning. She holds an MA in Arts Administration from NYU Steinhardt and BFA from Tufts University.


Kate Danho
Program operations manager

(917) 994-1765

Kate Danho is the Program Operations Manager at NYC Media Lab, where she oversees operations for the Lab’s programs and events. Prior to joining NYC Media Lab, she managed the awards program for the advertising agency R/GA. Previously, she was a Program Officer for the Brazil Scientific Mobility Program, a study abroad initiative administered by the Institute of International Education focused on science, engineering, and technology. She graduated from Ithaca College with a BS in Film Production.



Karen Bhatia
Senior Vice President
New York City Economic Development Corporation
Center for Economic Transformation


R. Luke DuBois
Co-Director and Associate Professor of Integrated Digital Media, NYU Tandon School of Engineering


Kurt Becker
Vice Dean for Research, Innovation and Entrepreneurship, NYU Tandon School of Engineering


Eric Vieira
Director of Strategic Collaborations, Columbia University, Engineering

corporate Member Advisors

Universities & Partners

NYC Media Lab is Hosted By NYU Tandon School of Engineering

NYC Media Lab, 370 Jay Street, 3rd Floor, Brooklyn NY 11201 | info@nycmedialab.org


Contact NYC Media Lab

Send in your questions, comments or membership inquiries. NYC Media Lab will get back to you as soon as possible.

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