NYC Media Lab White Papers: Insights on Data Science and Virtual and Augmented Reality 

Following NYC Media Lab's two annual events, Machines + Media, focused on data science, and Exploring Future Reality, on VR/AR innovation, the Lab produces exclusive white papers to highlight key insights. These white papers exist to further NYC Media Lab's thought leadership within these two emerging media technology areas. 

Below, please find the available paper summaries and an access form, where you can subscribe to the Lab's weekly special topic newsletters. Upon completing the form, you will receive the papers directly to your inbox. NYC Media Lab's weekly topic newsletters compile the latest thinking in VR/AR and data, complete with news, industry R&D, upcoming events, and community highlights—we urge you to subscribe. 


How AI is Changing Media Economics

The media companies of today are fast adapting to a machine-driven economy, but are they adapting fast enough? What will keep them competitive in the future? In this white paper, NYC Media Lab takes a detailed look at how AI is impacting the economics, revenue and organizational structure of the media business. The paper includes economic insights and interviews with leading data science researchers and executives from NYC Media Lab's 2017 Machines + Media conference.

THE Benefits of Machine Driven Media

The question is no longer whether artificial intelligence will dictate the future of media—it’s more a question of how and where? Off-the-shelf AI solutions are easy to buy, widely available, and are already being used much more extensively than the common consumer might imagine. In this paper, we’ll explore the applications, benefits, and the potential downside of machine-driven media. 

How XR will Shape Media, Entertainment, and Advertising

From brand experiments in advertising agencies to new product developments from major technology companies, XR (VR, AR and MR collectively) is reshaping consumer trends. This white paper discusses relevant use cases for media, advertising and entertainment companies—pointing to ways the industry can harness XR’s new hardware and applications alongside rapid market growth. Insights were pulled from NYC Media Lab's recent Exploring Future Reality conference, and features key points from executives at Google, Unity, Time Inc, Dow Jones and more. 


ACCESS FORM

Note: Please allow up to five minutes to receive the white papers via email attachment.