Following NYC Media Lab's events, the Lab produces exclusive white papers to highlight key insights.
Below, please find the available paper summaries and an access form, where you can subscribe to the Lab's weekly special topic newsletters. Upon completing the form, you will receive the papers directly to your inbox. NYC Media Lab's weekly topic newsletters compile the latest thinking in VR/AR and data, including news, industry R&D, upcoming events, and community highlights—we encourage you to subscribe.
How AI is Changing Media Economics
The media companies of today are fast adapting to a machine-driven economy, but are they adapting fast enough? What will keep them competitive in the future? In this white paper, NYC Media Lab takes a detailed look at how AI is impacting the economics, revenue and organizational structure of the media business. The paper includes economic insights and interviews with leading data science researchers and executives from NYC Media Lab's 2017 Machines + Media conference.
The Benefits of Machine Driven Media
The question is no longer whether artificial intelligence will dictate the future of media—it’s more a question of how and where? Off-the-shelf AI solutions are easy to buy, widely available, and are already being used much more extensively than the common consumer might imagine. In this paper, we’ll explore the applications, benefits, and the potential downside of machine-driven media.
How XR will Shape Media, Entertainment, and Advertising
From brand experiments in advertising agencies to new product developments from major technology companies, XR (VR, AR and MR collectively) is reshaping consumer trends. This white paper discusses relevant use cases for media, advertising and entertainment companies—pointing to ways the industry can harness XR’s new hardware and applications alongside rapid market growth. Insights were pulled from NYC Media Lab's recent Exploring Future Reality conference, and features key points from executives at Google, Unity, Time Inc, Dow Jones and more.
The Future of Audio in XR
It’s often said that seeing is believing. Yet if VR, AR, and MR (XR collectively) experiences are to fully immerse viewers, they must cater to all the senses, including hearing. Today, most audio systems used in XR can’t convey enough dimensional information to be believable because they were developed for 2D environments like the cinema. XR creators face a number of challenges in adapting existing audio technology to immersive 3D worlds. This white paper explores the importance of audio design in a review of the latest in sound engineering technology.
XR and the Future of Cities
VR, AR, and MR (XR collectively) are helping us reimagine cities. Non-profits, universities, and urban designers around the world already use this technology to create community, reduce waste, increase interaction, and nudge citizens toward healthier behavior. And we have only just begun to explore the possibilities. This white paper questions how XR will change cities, and showcases projects and civic initiatives across NYC that are already shaping the future of urban life.
The State of Augmented Reality: A paper from NYC Media Lab, RYOT and Verizon Open Innovation
Verizon Open Innovation and RYOT sponsored a market research project to investigate the quantifiable impact of augmented reality technology as it stands today. The goal of the project was to articulate and illustrate the opportunities present in augmented reality for the marketing and advertising sector. The research included interviewing over 30 experts, reviewing dozens of secondary sources and uncovering use cases from across B2B and B2C industries. Verizon Open Innovation and RYOT partnered with NYC Media Lab to select a group of Columbia Business School MBA students for the project.
In the age of niche streaming content, private messaging apps, and personalization, sports is one of the last big aggregators of audiences. More than 3.5 billion people around the world consider themselves sports fans and their insatiable hunger for athletics drives the adoption of new technologies and attracts billions in investment. This white paper looks into what sports can teach us about how companies will build audiences, engage viewers, and produce content, with insights from the recent Sports/Media/Tech conference.
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