Verizon Quantifying Augmented Reality Market Research Fellowship

  Envrmnt, powered by Verizon Labs, recently worked with Time Inc. to develop new AR experiences. 

Envrmnt, powered by Verizon Labs, recently worked with Time Inc. to develop new AR experiences. 

VERIZON QUANTIFYING AUGMENTED REALITY MARKET RESEARCH FELLOWSHIP
HOW WILL AR CHANGE MEDIA, ADVERTISING, SPORTS AND SMART CITIES?

In partnership with Verizon Open Innovation, NYC Media Lab is managing a market research project for current MBA students at NYC universities. The goal is to focus on explaining what’s state-of-the-art and what’s achievable in the next 3 years for augmented reality. The team will be awarded a $10,000 award (to be split among the participants) from NYC Media Lab to complete this project.

The verticals of focus are: media, advertising, sports and smart cities. These areas are key to Verizon’s business growth and innovation strategy. This project seeks a research working group of MBA students to produce a slide presentation and an accompanying white paper detailing opportunities and business case studies.

Verizon executives who will provide support during the Fellowship:

 

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Blend is a prototype that enables creatives to build mixed reality advertising experiences. Verizon Open Innovation funded the prototype development of Blend in the Verizon Connected Futures II program.