VERIZON QUANTIFYING AUGMENTED REALITY MARKET RESEARCH FELLOWSHIP
HOW WILL AR CHANGE MEDIA, ADVERTISING, SPORTS AND SMART CITIES?
In partnership with Verizon Open Innovation, NYC Media Lab is managing a market research project for current MBA students at NYC universities. The goal is to focus on explaining what’s state-of-the-art and what’s achievable in the next 3 years for augmented reality. The team will be awarded a $10,000 award (to be split among the participants) from NYC Media Lab to complete this project.
The verticals of focus are: media, advertising, sports and smart cities. These areas are key to Verizon’s business growth and innovation strategy. This project seeks a research working group of MBA students to produce a slide presentation and an accompanying white paper detailing opportunities and business case studies.
Verizon executives who will provide support during the Fellowship:
- Christian Guirnalda, Director, Open Innovation
- Christian Egeler, Head of Envrmnt (VR/AR/MR) at Verizon
- Jessica Lauretti, Head of RYOT Studio
- And more to come!
Blend is a prototype that enables creatives to build mixed reality advertising experiences. Verizon Open Innovation funded the prototype development of Blend in the Verizon Connected Futures II program.