NBCUniversal Social Hack

NBCUniversal Social Hack

Connecting Developers, Designers and Data Scientists with Social Impact Challenges

IN PARTNERSHIP WITH NBCUNIVERSAL, PRESENTED BY NYC MEDIA LAB

Developers, designers and data scientists are invited to apply their skills to help prototype solutions for real-world problems at the NBCUniversal Social Hack.

NBCUniversal believes innovation is good for communities. By supporting nonprofits, social entrepreneurs, and community organizations, NBCUniversal can use the power of media and technology to help solve important social issues in communities of need.

At the NBCUniversal Social Hack, participants will choose between two program tracks featuring Per Scholas and Move For Hunger – two nonprofit organizations who will benefit from this rapid prototyping for social impact. Each nonprofit will lead a specific prototyping track providing subject-matter mentorship, and firsthand experiences to addressing community challenges. NBCUniversal and NYC Media Lab staff will provide additional presentations and workshops to Hackathon participants during the two day program.

Interested participants should create a team and choose one nonprofit track. You will need to incorporate specific challenge questions (listed below) when submitting your application and prototype ideas. Apply today to participate! The application deadline is June 9th, 2017.

The Tracks

USER EXPERIENCE AND MOBILE/WEB DEVELOPMENT TRACK

Nonprofit partner: Move For Hunger

Move for Hunger is a 501(c)3 non-profit organization that works with relocation companies to collect non-perishable food items, and deliver it to food banks all across North America.

Many people throw out a good deal of “stuff” when they move. Unfortunately, a lot of this “stuff” is food that could be delivered to a family in need rather than discarded. By teaming up with relocation companies across the country, Move For Hunger is creating one of the nation’s largest year-round service programs. Moving companies offer to pick up unwanted, non-perishable food items from their clients and deliver the items to their local food banks.

Social impact challenge questions:

  • Move For Hunger is on a mission to get more people who are moving to make their move in a socially responsible way, by booking with one of Move For Hunger’s movers and donating their food. How can we use mobile and/or web technology to bring awareness to this search and booking resource at Move For Hunger’s website?

  • Move For Hunger currently provides a variety of resources on how to start a food drive. Currently the process for starting a food drive brings together boxes, trucks and individuals. How can we simplify the process for someone to organize a food drive? How can we use mobile and/or web technology to empower and enable people to organize local food drives in their communities? Once the food drive is organized, how can we encourage people to donate to the food drive?

DATA SCIENCE AND DATA VISUALIZATION TRACK

Nonprofit partner:  Per Scholas

Per Scholas is a national nonprofit that drives positive and proven social change in communities across the country. Through rigorous and tuition-free technology training and professional development, we prepare motivated and curious adults who are unemployed or underemployed for successful careers as IT professionals, and we create on-ramps to businesses in need of their talents. Today we provide our solutions in six cities across the country: Atlanta, GA; Greater Cincinnati, OH; Columbus, OH; Dallas, TX; the National Capital Region; and New York. To date, Per Scholas has trained 6,000 individuals, helping them build lasting, life changing skills and careers in technology.

Social impact challenge questions:

  • Per Scholas has a large alumni network and many modes of “grassroots” communication from the office to communicate with the alumni. These modes of communication include phone calls and personal emails, and currently the outreach method is very “piecemeal.” How can we analyze a dataset of alumni to learn more about when is best to communicate with them, at scale? And, how can we visualize the data in a way to encourage and “tell the story” of where alumni are, with the goal of having them develop alumni networking chapters?

  • Per Scholas has healthy, active and engaged social media followings on Facebook, Twitter and Instagram, and is eager to analyze their social streams to discover more about their audiences. How can we use data science methods to try and determine any connections between how engaged a social media follower is and the likelihood of the follower to donate to Per Scholas? How can we develop a dashboard to understand the sentiments of Per Scholas’ social media followers?

AT THE HACKATHON, THE PARTICIPATING TEAMS WILL HAVE THE OPPORTUNITY TO MEET WITH LEADERS FROM NBCUNIVERSAL, MOVE FOR HUNGER AND PER SCHOLAS:

  • Jessica Clancy, VP, Corporate Social Responsibility, NBCUniversal

  • Sowmya Gottipati, VP, Media Labs, NBCUniversal

  • Adam Lowy, Founder & Executive Director, Move For Hunger

  • Priya Ramanathan, Program Director, Per Scholas

  • More to be announced!

Dates, Location, Prizes

Friday June 23 from 6:00pm - 9:00pm and Saturday June 24 from 9:00am - 9:00pm

Venue: Civic Hall, 118 West 22nd Street, 12th Fl, New York, NY 10011

On Friday June 23,  the hackathon will officially kick off with developer, designer and data scientist attendees from across NYC’s university campuses and beyond. Teams will assemble themselves and introduce their concept to the audience on Friday evening with the goal of working on their concepts ideas all day on Saturday June 24.

On June 24, the hackathon will begin with breakfast, a pep talk and a technical partner workshop. During lunch, teams can meet with Mentors from NBCUniversal and the nonprofit partners. The teams will hack through the afternoon. All hacking will end at 5:30pm which will lead to the project demos, the judging and then ultimately, the prize ceremony and closing reception.

PRIZES FOR WINNING TEAMS FOR EACH TRACK

  • Grand prize = $3,000

  • First prize = $1,500

  • Second prize = $1,000

ADDITIONAL PRIZES

  • Tour of NBCUniversal at 30 Rock

  • Coffee chat with an NBCUniversal technology executive


View all official rules for the hackathon here


Info Session: April 27th at Parsons School of Design

Representatives from NBCUniversal, Move For Hunger, Per Scholas and NYC Media Lab will deliver an information sessions on the hackathon on April 27th. The session is open to the public, not only affiliates of Parsons School of Design.

Register to attend the information session!

April 27th, 2017 at Parsons School of Design

6 East 16th Street, 12th Floor, New York, NY 10003

3:00 - 4:00pm


Apply to participate IN THE NBCUNIVERSAL SOCIAL HACK!

Deadline: Friday, June 9th, 2017


 

About NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal is a division of Comcast Corporation.

About NYC Media Lab

NYC Media Lab connects digital media and technology companies with New York City's universities to drive innovation, entrepreneurship and talent development. A public-private partnership launched by the New York City Economic Development Corporation, NYC Media Lab funds prototyping projects that foster collaboration across a range of disciplines core to the future of media and runs The Combine, an early stage accelerator for emerging media and technology startups.