NBCUniversal Social Hack

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NBCUniversal Social Hack

Connecting Developers, Designers and Data Scientists with Social Impact Challenges

IN PARTNERSHIP WITH NBCUNIVERSAL, PRESENTED BY NYC MEDIA LAB

In a hackathon organized by NBCUniversal and NYC Media Lab, over 2 dozen teams worked across 2 prototyping tracks to help design technology solutions for real-world problems. Following an intensive application process, selected team members — including NYC university faculty and students, young professionals and emerging entrepreneurs — worked together to consider technical solutions and vie for cash prizes. Participants chose between 2 program tracks, each led by a nonprofit partner: data science and data visualization with Per Scholas and UI/UX with Move For Hunger. 

Throughout the hackathon, the nonprofits provided subject-matter mentorship and firsthand experiences in addressing community challenges. In addition to oversight from the nonprofits, NBCUniversal provided intensive workshops and webinars from leaders at Amazon and Salesforce, which helped participants further develop their technical knowledge of available tools.

Learn about the non-profits and prize winners below:


NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBCUniversal is a division of Comcast Corporation.

Per Scholas provides tuition-free technology training and professional development, helping unemployed and underemployed adults find successful careers as IT professionals. Teams in the Per Scholas track focused on prototyping with data science and data visualization, specifically around keeping the organization’s vast network of alumni engaged with their community.

Move for Hunger works with movers and relocation companies to collect non-perishable food items from homes, and deliver it to food banks all across North America. By teaming up with relocation companies across the country, Move For Hunger is creating one of the nation’s largest year-round service programs. Teams in the Move for Hunger track worked with UI/UX design to bring awareness to the organizations booking resources.